Commemorate Hello Kitty’s 50th birthday with this special quartz watch! The dial features Sanrio characters rocking a “Hello Kitty Hat” and a cute disc-shaped second hand shaped with Hello Kitty soaring through the air. Flip it over to see a special 50th-anniversary design on the case back.

And here’s a fun twist: in the dark, the whole dial lights up in blue, making it not only stylish but easy to see!